Storyboard

 Storyboard for my music video

Evaluation: Question 1

Evaluation question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Conventions of alternative music videos presentation



Directors Commentary

Digipak

Advertisement

Evaluation: Question 2

Evaluation question 2: How effective is the combination of your main product and ancillary texts?http://prezi.com/7jwuna7k5nl6/?utm_campaign=share&utm_medium=copy

Evaluation: Question 3

Evaluation question 3: What have you learned from your audience feedback?

While gaining this feedback, I found that I received some mixed results regarding changes to my digipak. Specifically I received mixed feedback over the cover of my digipak and what kind of layout I should use.

Though my initial concept (right) had positive qualities to it, I felt as though it was somewhat too abstract given the genre of the music I was using. This lead to me using the Polaroid frame in order to make my cover as I felt as though the retro aspects of the cover would fit the themes of alternative music more. I also felt as though the colour scheme was somewhat crowded in the initial version, as the yellow seemed off-putting when used with the purple. I decided to tone down the shade of yellow to a more magenta colour to blend better with the purple.

There were some aspects that I found I had to change after audience feedback, such as looking at editing the typography to be more readable. Alongside this, I decided to let go of using certain filters in order to achieve a more professional look to my advertisement. The filter I decided to use was the liquify filter, replacing the previously used blur tool. I did this as I felt as though the blur tool did not give as sharp a finish on the section of the layer I was editing and made the overall quality of the image look mediocre.



Here is one of my feedback sheets where I got people to look at various aspects of my digipak and advertisement.

While looking for audience feedback on my digipak, I received multiple comments complimenting my use of the colour adjustment tool for the saturation and addition of pink and purple overtones throughout my digipak and advertisement.

I also felt as though i had to look at other peoples advertisements in order to see the different ways that I could develop my advertisement.  I decided to look at Steph's advertisement as it was using a pop genre and had clearly contrasting elements that I could analyse.

Advertisement Comparison

Evaluation: Question 4

Evaluation Question 4:How did you use media technologies in the construction and research, planning and evaluation stages?

Music video stills

Addressing the new actress from the digipak

New Actress from the digipak
Unfortunately Layla was not available for the photography of the digipak, as she does not attend school anymore. This lead to me having to find a new person to take photographs of in her place, leading me to use Ayushi as my model.

While this was an inconvenience, this meant I had to focus more on keeping the images for the digipak relative to the theme of the music video. This is why I decided to set my photography in a classroom, as it links back to the academic themes in my music video.

Unfortunately, due to the lack of time to prepare for the switch in actresses, I was not able to organise a proper costume change, leading to Ayushi having to wear a plain black top with black leggings.