Evaluation question 3: What have you learned from your audience feedback?
While gaining this feedback, I found that I received some mixed results regarding changes to my digipak. Specifically I received mixed feedback over the cover of my digipak and what kind of layout I should use.
Though my initial concept (right) had positive qualities to it, I felt as though it was somewhat too abstract given the genre of the music I was using. This lead to me using the Polaroid frame in order to make my cover as I felt as though the retro aspects of the cover would fit the themes of alternative music more. I also felt as though the colour scheme was somewhat crowded in the initial version, as the yellow seemed off-putting when used with the purple. I decided to tone down the shade of yellow to a more magenta colour to blend better with the purple.
There were some aspects that I found I had to change after audience feedback, such as looking at editing the typography to be more readable. Alongside this, I decided to let go of using certain filters in order to achieve a more professional look to my advertisement. The filter I decided to use was the liquify filter, replacing the previously used blur tool. I did this as I felt as though the blur tool did not give as sharp a finish on the section of the layer I was editing and made the overall quality of the image look mediocre.
Here is one of my feedback sheets where I got people to look at various aspects of my digipak and advertisement.
While looking for audience feedback on my digipak, I received multiple comments complimenting my use of the colour adjustment tool for the saturation and addition of pink and purple overtones throughout my digipak and advertisement.
I also felt as though i had to look at other peoples advertisements in order to see the different ways that I could develop my advertisement. I decided to look at Steph's advertisement as it was using a pop genre and had clearly contrasting elements that I could analyse.
While gaining this feedback, I found that I received some mixed results regarding changes to my digipak. Specifically I received mixed feedback over the cover of my digipak and what kind of layout I should use.
Though my initial concept (right) had positive qualities to it, I felt as though it was somewhat too abstract given the genre of the music I was using. This lead to me using the Polaroid frame in order to make my cover as I felt as though the retro aspects of the cover would fit the themes of alternative music more. I also felt as though the colour scheme was somewhat crowded in the initial version, as the yellow seemed off-putting when used with the purple. I decided to tone down the shade of yellow to a more magenta colour to blend better with the purple.
There were some aspects that I found I had to change after audience feedback, such as looking at editing the typography to be more readable. Alongside this, I decided to let go of using certain filters in order to achieve a more professional look to my advertisement. The filter I decided to use was the liquify filter, replacing the previously used blur tool. I did this as I felt as though the blur tool did not give as sharp a finish on the section of the layer I was editing and made the overall quality of the image look mediocre.
Here is one of my feedback sheets where I got people to look at various aspects of my digipak and advertisement.
While looking for audience feedback on my digipak, I received multiple comments complimenting my use of the colour adjustment tool for the saturation and addition of pink and purple overtones throughout my digipak and advertisement. I also felt as though i had to look at other peoples advertisements in order to see the different ways that I could develop my advertisement. I decided to look at Steph's advertisement as it was using a pop genre and had clearly contrasting elements that I could analyse.
Advertisement Comparison
No comments:
Post a Comment