Goodwins Music Video Analysis

Last Friday night Analysis

The music video Last Friday night features many of the points Goodwin makes in his theory. One of the major points that is followed in the music video is the close ups of Katy Perry and the representation of her as being a nerd in the narrative of the music video. This is likely to make her seem like a down to earth icon, this is also  implied through her relatable lyrics "don't know what to tell my boss" and "think the city towed my car" in order to make her more relatable to the audience she is reaching to. This is contradicted  through the lavish setting of the party, making her seem as though she has a highly privileged lifestyle. This is cemented through the casting of highly rated celebrities and the product placement of the Wii and just dance the game and shows off what may have been required by the producers to promote the Wii and the celebrities. That a direct capture feed was set up to get the highest quality suggests that Nintendo has a rather large sponsorship deal with Perry.

The cameos from the parents and Rebecca Black shows a strong level of intertextuality and makes the video seem far more grounded in reality, despite the numerous fantasy sequences throughout the video.

The Music video also includes many voyeuristic shots, adhering to the objectification of women in the video, mainly Katy Perry as her narrative includes her changing outfits and getting ready, after which she is presented in a far more sexualised manner, with many close up shots and even having a jock grab her booty. While this is treated seriously by the nerd character as he punches him in the face, Perry is still gawked at, especially as the camera moves up her body as she walks downstairs,
revealing her showy outfit.

 That Perry is wearing the most revealing and bold outfit shows that she is promoting herself as a sex symbol, showing consistency in her image, as her sexualisation is a theme within her music videos and concerts.

Overall the video adheres to many of the points in Goodwins theory as it follows the genre expectations, sexualises women and holds a lavish style to the camera lens wrapped up in a solid sponsorship deal.