Music videos were evolved from sound bites attached to short films that originated from the live playing of music with a silent film. This began in the 1920s and continued till the 1960's.
Short sections of music videos were played on television programmes in order to promote new acts, this began in Australia in 1974 and continued into the 80's as this eventually evolved in to full music videos. It was in this time that Queen released the music video for Bohemian Rhapsody.
The 1980's began the mainstream use of music videos along with the TV channel MTV, a 24 hour music video service that showed the latest music videos from across many different genres.
From 2005 onwards, music videos have been largely uploaded to Youtube as a form of both advertisement and sales, as the video itself promotes the artist while the download provides income on top of advertisement revenue. With the recent development of technology, the standard of cameras and editing software has made it harder for content creators to produce their own music video in order to get recognition as the expected quality of the content has gone up due to media conglomerates such as Vevo uploading to Youtube. The quality of the content from official companies is much higher as there is usually more money to put into this. The drawback of being a channel promoting utile artists means that their is no personal aspect from these channels, preventing a more personal experience for the viewer. The creation of music videos by independent content creators can be used as a means of gaining recognition in a music video with the hopes of gaining a profit from their content. This has been done successfully by artist Bo Burnham, who gained recognition through his original content. While he has gone on tour multiple times and released albums and books, many artists in the industry have criticised him for this due to them seeing him as cheating the system as this service has not been utilised to get the most out of it by many artists.
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